LAPORAN STUDI SOSIAL BUDAYA DIGITALISASI PENGELOLAAN UMKM DI DESA WISATA BEJIJONG

Jason Alexandro, Demili and Kenneth, Chandradinata and Keshia, Tjahjadi and Leighton, Wesley and Maria Evelyn, Karnadi and Meivy Yuwono, Yuwono (2023) LAPORAN STUDI SOSIAL BUDAYA DIGITALISASI PENGELOLAAN UMKM DI DESA WISATA BEJIJONG. Project Report. SMA Katolik St. Louis 1 Surabaya, Surabaya.

Text Laporan Makalah Sosial Budaya Kelompok D XI IPS 2_7cbc69289b43bca3b19f0d572e30e790.pdf Download (2MB)

Abstract

Bejijong Village is a tourist village in the Trowulan District, Mojokerto Regency. This village has traditional Majapahit culture and is used as an economic potential through the products offered. In practice, Bejijong Village still uses traditional methods in their marketing in this modern era. It utilizes gadgets as a propotional medium by marketing public relations to increase brand awareness in the community. The SWOT analysis was carried out as a continuation of previous research to improve and find out what the S (strengths), W (weaknesses), O (opportunities), and T (threats) in Bejijong Village. This study aims to find out the strategies used by Bejijong Village in marketing its products and how to develop them using qualitative analysis, case studies, and virtual ethnography. Keywords: Village, Bejijong, Tourism, Marketing, Strategy

Actions (login required)

View Item